[Built for the moment]

Hesitation costs you deals.

In under a second, your rep has the right line for the buyer in front of them. Spiek writes it live, guided by your playbook and sharpened by every call.

One email when there’s a place for your team. Privacy policy

[The moment]

Tuesday, 10.42. The CFO leans in.

“Your competitor is 30% cheaper.”

Your rep has about three seconds. The answer exists, on page 14 of a PDF. Nobody opens a PDF on a live call.

So they blink, glance at another tab, and offer a discount nobody asked for.

0.0 s

The buyer pushes back on price.

3.0 s · without Spiek

“Uh, well, actually…” Then the discount.

< 1 s · with Spiek

One line on screen. Your rep says it in their own words, and keeps eye contact.

[Before · During · After]

One buddy. Three moments that matter.

Before the call

Ask what the play is.

“What’s the play for this account?” You get the angle, the open promises and what worked last time.

During the call

One line, when it counts.

Quiet until a buyer pushes back. Then one sentence, written for this moment.

After the call

The proposal, drafted.

From what was agreed, not from memory. You edit, you send.

[Born knowing your playbook]

It starts with your playbook. It gets sharper every call.

Your strategy, not a script. Your talk tracks guide every line. Spiek writes it fresh for the buyer’s words.

It remembers the deal. Promises made, the discount trail, who cared about what. No names stored.

Pushback comes home. When a claim lands badly, the playbook owner sees it the same day.

[How it works]

Four steps. You call the shots.

01 – 04

01

Open your Meet call.

In Chrome or Edge. One click starts Spiek.

02

Spiek listens.

From a side panel only you see. No bot joins the call.

03

A buyer pushes back.

One line appears in under a second. A short bridge, then the point.

04

You decide.

Say it, change it or ignore it. Spiek follows your lead.

Selling into FinTech or Healthcare in Europe?

I’m picking the first 25 teams to try Spiek. Leave your details and I’ll be in touch.

One email when there’s a place for your team. Privacy policy

[For the playbook owner]

Finally, proof. See which claims break.

Every time a buyer pushes back on a claim, Spiek notes it. Fix the talk track on Monday morning, and your whole team has the new line by the afternoon.

No more guessing which words work. Across every call your team takes, you see:

  • Where it breaks. Which claims meet pushback, from which roles, and how often.

  • What to fix first. The claims that cost you the most calls rise to the top.

  • Whether the fix worked. Change a line and watch the friction bar move.

You stop arguing about the playbook in meetings. You fix it with evidence.

Example view · Claim friction

Bar = share of calls with pushback

High friction

“Live in a week”: technical buyers ask for proof of a security review. Talk track updated 2 days ago.

Some friction

“Pay for minutes, not seats”: finance asks what happens to unused minutes. Line added to the talk track.

Working

“Your call audio is never stored”: lands well when the data protection officer is in the room.

What the playbook owner sees: which claims meet pushback, and how often.

[Your call audio]

Short version: it’s never stored.

No bot in the call.

A side panel in your rep’s browser. Nobody extra joins.

No recordings.

Audio is processed in memory and dropped when the call ends.

Hosted in the EU.

Google Cloud in the Netherlands and Belgium. A short, boring answer for your security review.

Google Cloud in the Netherlands and Belgium. Nowhere else.

[Pricing]

Pay for minutes, not seats.

Your whole revenue team gets in: reps, sales engineers, product marketing. You buy one monthly pool of call minutes to share. Prep and proposals are free. Cancel whenever you like.

If Spiek stops helping your reps close, fire me.

[Straight answers]

We already use Gong.

Keep it. Gong tells you what happened. Spiek helps while it’s happening.

Which calls does it work with?

Google Meet in Chrome or Edge first. Microsoft Teams on the web next.

How fast is it?

Under a second is the target. I’ll publish the measured number from the pilot.

Will my reps sound scripted?

No. It’s one line, and they say it in their own words, or not at all.

Never stuck for the next line again.

One email when there’s a place for your team. Privacy policy

[A note from Arjan]

For 20 years I wrote the playbooks, at Twilio, Forcepoint, Veritas and Verizon. Then I watched reps freeze on the calls that mattered. Spiek is the tool I wish they’d had.

Arjan van Proosdij, founder